Digital marketing is a broad term that encompasses many different aspects of online marketing. In order to understand digital marketing, we need to first define what it is.
Digital marketing is the use of electronic tools to promote products and services. It includes email marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, mobile marketing, web design, and much more.
SEO stands for Search Engine Optimization. It’s the practice of optimizing websites to make them appear higher in search results.
Email marketing is a type of digital marketing where companies send emails to their customers. These emails may advertise specials, events, product updates, etc.
Social media marketing is a way to spread messages about your business via social networks.
Pay per click advertising is a method of advertising on search engines. You pay each time someone clicks on your ad.
Mobile marketing is the promotion of brands using mobile apps.
Web design is the art of designing websites.
Content marketing is the creation of content for specific audiences.
Branding is the act of developing a unique identity for your company.
A/B testing is the comparison of two versions of a website or advertisement.
Conversion rate optimization is the process of making changes to a website to increase its conversion rates.
Customer relationship management (CRM) is a software system designed to help businesses manage customer relationships.
Data analytics is the process of collecting data about a person’s behavior and then analyzing it to determine how they behave.